Last year Chinese took over the number one spot in international tourism, beating out the Americans and Germans. According to a recent CNN article: “The figures are incredible. By 2015, 100 million Chinese will pack their bags to travel abroad, according to a report from the UN World Tourism Organization.”
This has not gone unnoticed by the Tanzanian government. A government delegation currently touring China to promote tourism encouraged Chinese investment in Tanzania’s tourism industry, including the Serengeti.
Tanzania’s tourism industry has always focused on low-impact nature travel rather than mass tourism.
The temptation will now be to look at maximizing tourism arrivals and revenue rather than staying with a long term strategy that will minimize environmental impact.
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